Why we focus on service companies (and how behavioral finance gives us an edge)


Why we focus on service companies (and how behavioral finance gives us an edge)

Welcome to our new direction. After years of analyzing public companies like everyone else, we're shifting our focus to something far more interesting and profitable.

Here's what we've learned: 73% of acquisitions fail to create value. Not because of financial metrics or market conditions, but because of psychology. Human biases, emotional attachment, and flawed decision-making destroy deals before they even close.

Qapital Insights

Academic rigor meets entrepreneurial reality. We analyze company acquisitions through a behavioral finance lens - finding mispriced opportunities that institutional buyers miss. 25 years of building businesses + PhD research in behavioral finance = practical insights for the bootstrapped acquirer.

Read more from Qapital Insights

The dealmaker’s playbook: 10 principles that turn good businesses into great acquisitions Most acquisition advice focuses on financial engineering or negotiation tactics. But the real edge comes from understanding human psychology and business fundamentals. After analyzing hundreds of deals across fintech, healthcare services, and software companies, these ten principles consistently separate successful acquirers from those who overpay for mediocre businesses. Read more

MercadoLibre behavioral equity analysis: When regional bias creates opportunity MercadoLibre analysis reveals how geographic bias creates a 60-150% upside opportunity in Latin America's dominant e-commerce platform. Forward P/E compressed 87% despite strengthening fundamentals and network effects. Quality business at crisis valuations for patient capital. Read more

Behavioral analysis: What Novo Nordisk's 60% decline reveals about market psychology Novo Nordisk down 60% despite strong fundamentals. Our behavioral analysis reveals why market psychology creates acquisition opportunities for investors. Read more